I recently found this article about the Guggenheim’s attempts to reach a wider, more diverse audience and I felt it really speaks to the discussions we have been having about museum transparency and community interaction.
YouTube- one of the most visited sites on the Web has joined forces with the Museum to allow participants a chance to be included in an exhibition… “It’s all motivated by the same thing, to make what is on the walls here more compelling,” said Richard Armstrong, director of the Solomon R. Guggenheim Foundation.
The initiative is such a great way to not only reach out to communities, but act as a dialogue-starter to spark change. It’s very refreshing to see an institution as highly regarded and world-renowned as the Guggenheim taking a stance on urban living complications and joining forces with its “audience” to solve the problem.
In regards to the wide-reaching possibilities this represents, imagine if other museums began taking part in Web-based dialogue… The Brooklyn Museum and others have lead the way in participatory conversation, and their efforts have allowed their collections to be accessed and (most importantly) enjoyed by a much larger audience. If other museums took the leap and began interacting with their visitors, the exchange of information between visitor and institution would be so rich and culturally important. Museums would loose the often pompous and stuffy connotations and become true transparent institutions.