I read this article – ‘Not So Fast’ by John Freeman a few weeks ago and considering our ongoing discussions about the use of new media and specifically the internet by museums I think it is very relevant. Though it doesn’t discuss the museum context as such it looks at the increasing speed of communication and impersonal nature of social interactions. These two elements, communication and social interaction are vital for any museum so I found it interesting to apply the thought process presented in this article to the discussion around internet use in and beyond the walls of the museum. There is one statement that I found particularly profound: “Attention is one of the most valuable modern resources.” This is surely true if we consider the amount of time and money various businesses and institutions spend on fighting for it! And yes, it does seem to be in short supply as we waste it continually on unimportant information. The little attention we have left is then spread thinly over too many things leading to shallow understanding and a lack of reflection. I believe that museums (and other cultural institutions) are the places where this resource can be cultivated and replenished. Far from needing to keep up with the speed with which we function these days, museums should be places where we can slow down and think. This is not to say that the internet should not be used at all. I think it has the potential to be used in ways that can encourage reflection and ultimately restore our ability to focus and learn rather than deplete it.