Category Archives: identity

Identity, Self, Networks

A recent essay by author Zadie Smith brought to mind the topic of ‘self’ as we’ve discussed the BBC documentary, The Century of the Self, and the museum’s shifting focus on the complexity and identity of its audience. Smith’s essay, titled “Generation Why?” is largely a critique of The Social Network, a film released earlier this fall about the founding of the online social network, Facebook. Smith’s critique leaps beyond the content of the film to comment on our current society and the increasing importance we place on defining ourselves, as a seemingly increasing portion of this definition comes in the form of the people and things we collect and give preference to in virtual space.

As a class, we have discussed the role of Facebook in our society and our roles as virtual participants, like those discussed by Nina Simon in The Participatory Museum. Simon describes “The network effect,” the underlying concept of social networks, and our various levels of participation, “whether as creators, critics, collectors, joiners or spectators.”

By participating in social networks, in some ways, we are individually creating prescribed-format museums of self. We curate, update, and maintain them. We may create micro-communities with other individuals who share interests and ideas to which we relate, but we increasingly isolate the ‘self’ because we interface with software to a greater extent than the people to whom we are connected in social space.

Connection may be the goal of social networks, but decreased privacy, perhaps an evolved social norm, also affects how the self is virtually portrayed. And one’s expressed likes and dislikes allow for for marketing to be streamlined to his or her self-proclaimed preferences. In this way, we are viewed as individual consumers. Likewise, The Century of the Self reveals the shift from ‘need’ to a ‘desire’ based society.

In her essay, Smith also briefly discusses Jaron Lanier’s book, You Are Not A Gadget. She writes that, “Lanier is interested in the ways in which people, ‘reduce themselves’ in order to make a computer’s description of them appear more accurate.” We are aware that we self-edit for online portrayal and that our number of virtual friends is not an accurate reflection of our actual friends, but it is important to question our awareness of how the software affects us. Software is not neutral, and it is possible to consider that for most of us the lines begin to blur between our reduced, edited selves and our reality.

It is possible to consider that our selves which display our collections of friends and things we like are devoid of the richness of our actual lives and interpersonal connections.

In his publication, Do Museums Still Need Objects, author Stephen Conn wrote about how museums have generally adjusted to changing cultural atmospheres and he concluded that although they may no longer require physical objects to tell their stories, objects endure and offer a rich and unparalleled visual experience all their own.

Likewise, I think that virtual social space cannot offer the same quality of personal connection and reflection found in shared cultural space.

Jayme Elterman

Small Town Identity

My hometown of Chico in California is a little agricultural town which is known for two things: the Sierra Nevada Brewery, and for being on Playboy’s top party colleges back in the 90’s. However, the locals and Chico State school board would like to leverage the lesser known facts –Chico produces most of the Western world’s rice, almonds and walnuts– to make our town a tourist destination.

The existing museums in Chico are relatively unknown outside of Chico but are regular destinations for local school field trips. The Bidwell Mansion the oldest home in Chico, which was owned by the founders of the city, seems to be nothing more than just a strange pink house near the college that can be seen from the busiest street in town. Our 5th graders probably know more about it than our adults.

Bidwell Mansion

The Sierra Nevada Brewery has received so much attention in recent years that their brew-house restaurant was updated less than a decade ago to include a glass wall in the waiting area which allows patrons to view the beer as it is being made.

This became such a popular feature and tour times have been in high demand, prompting the renovation of the brewery. It now includes a beautifully done two story wing made entirely of glass and wood in the Art Nouveu style where brew techniques can be viewed through glass walls and explanatory plaques are placed intermittently to allow the guest to embark on a self-guided tour. Most people use them to further their knowledge as they wait for the guided tour to begin, which is referred to with drunken wonderment as the equivalent of going on a “big kid’s tour” of the Willy Wanka Chocolate Factory, complete with platforms that extend out over the vats, allowing you to be completely immersed in the room.

Sierra Nevada Interior Tour

 

Although a museum addition wasn’t originally intended by the brewery, they stepped up to the demand of their patrons, and the Sierra Nevada Brewery is now known as the main destination for tourists and families coming to town to check out the college. What were the small agriculture and city oriented museums to do?

In a bold step, the city of Chico built a brand-new, state of the art natural history museum, called the Gateway Science Museum, in an abandoned lot next to the Bidwell Mansion to serve as an extension of Chico State. The juxtaposition of the old Victorian house sharing a parking lot with the brightly colored Modernistic Gateway Science Museum is a bit striking, making both stand out from the street, rejuvenating the centralized area only a few blocks from the oldest church in town, the Bidwell Presbyterian Church, and the entrance to the closed off Chico State campus. Still focused on school aged children, the Gateway Science Museum opened last Spring in time for summer camp to begin, and two of the kids I worked with last year as a youth leader claimed it was “Very cool.” (Which is actually a pretty big compliment if you’ve ever spent any time with bored 6th graders.)

Gateway Science Museum

Although this new museum is very well known now in the community, a bigger effort by the city is still somewhat under-wraps. Previously, I hadn’t known that other than the Bidwell Mansion, Gateway Science Museum and Chico Museum (whose existence is usually only noted by those stumbling down the street at early hours after the bars have closed because of it’s lack of advertisement or even signage in front of the building) there are 3 other museums in the city: an outdoor animal refuge, old rice factory and another piece of historic architecture. In an effort to demonstrate the history of Chico as more than just the partying college and home of good beer, the Gateway Science Museum was created to complete the museum circuit and renovations on the 5 existing facilities are underway. Instead of acting as 6 independent museums competing for attention, the City of Chico is hoping that visitors will appreciate a much broader, multi-locational museum experience with combined efforts, events and a single fee.

However, this was all made known to me through someone who is apart of the planning committee, and therefore, it’ll be interesting to see if they are actually able to advertise in the way needed to make sure this idea is successful. The Sierra Nevada Brewery museum is a hard act to follow, but hopefully this new focus on Chico’s history will lead to an grouping of sites which will be interesting to more than just school children needing time out of the classroom.

Kadie Yale

Brooklyn Gets Participatory

Last night in the Greenpoint area of Brooklyn, the first ever Nuit Blanche “White Night” was held in New York City. This festival of lights, which has been held in areas around the world such as Atlanta, GA and Paris, France, allows artists and designers to display their light creations on sides of buildings, in warehouses, and throughout sidewalks, playgrounds, and street corners.  The festival combined artistic expression with technological outputs and showed the potential creativity that could be reached with the blending of the two.

The most interesting (and relevant to our class) option they had at the event was a participatory project.  Visitors to the celebration could download an application, similar to most museum styles we see today, and create their own designs that would then be projected onto the buildings.  It was a great way to allow the visitor to feel creative, important, and instrumental in the success of Nuit Blanche.  The picture below shows the steps required for participation.  It was a great event, and an even better way to get people involved in both art and the community!

Ryan Massey

The Century of the Self

As we discussed in class, the “self” is a relatively recent invention. It seems that this shift has had a profound influence particularly on western society as we know it today but also more specifically the role of the museum and expectations and perception of the visitor. It has forced the museum to adapt radically in order to successfully compete with contemporary forms of media/entertainment. The Century of the Self is BBC four-part documentary series by Adam Curtis which reveals the fascinating process of the ‘invention’ of public relations and the move from ‘need’ to a ‘desire’ based society. It shows the context within which museums have developed over the last century and indirectly why they are what they are today. You can watch the series on Google videos. Part 1 is called Happiness Machines. Enjoy!

RH

Back of House

In the Fall 2010 semester the Lab will explore the essential functions of the museum with the aim of inverting the traditional museum program and identifying new ways of making its internal processes of collection, conservation and interpretation more accessible and socially engaging. As evident in a range of recent projects, museums are increasingly interested in making their internal processes transparent –even participatory– for their visitors through on-the-floor staff interactions, visible study collections, interfaces to digital resources and the use of social media. These techniques and technologies allow museums to explore and even to blur the boundaries between ‘front of house’ and ‘back of house’ functions and afford new ways for the museum to connect with its audience.

The American Association of Museums (AAM) defines the museum as being comprised as a set of specific activities that are conducted under a guiding mission. These include: collection, conservation, interpretation, education, and exhibition. Unless we are museum professionals working within an active museum, most of our attention as members of the public is traditionally focused on exhibitions, and perhaps occasionally on an educational event or program.  The first three activities listed represent for most of us that mysterious hidden world behind the gallery walls and are often misunderstood, or at the very least under-appreciated while the activities of collection, conservation and scholarship are essential to any museum. Some might even suggest that there is a subtle institutional progression implied in this list of activities that places them in a linear hierarchy with the first – collection – being somehow the most essential and the last – exhibition – being almost an operational burden.

It goes something like this: if you do not collect there is nothing to conserve. Scholarship and interpretation requires an object of study. If you do not have scholarship then you cannot teach and if finally you do not have anything unique to say then what will your exhibition hope to communicate to its visitors? That may be a bit rash but you get the point.

Historically the systems of collecting and interpreting natural, cultural and artistic heritage have indeed informed the development of a museum’s architecture, its exhibitions and public programs. As systems of collecting and the construction of knowledge have changed over the last two centuries, we have seen corresponding changes in museum architecture, exhibition and programming.  We will explore how these changes played out in the museum, what societal forces drove the changes, and how design and museum practices have responded. We will identify emergent approaches in a range of new and existing museums. We will look at architecture, exhibition, technology, media, and the role of the curator and designer in shaping museum experience.

I am in interested in weaving together a number of disparate threads that I believe are catalyzing in this shift toward making the museum’s ‘back of house’ increasingly visible and essential to connecting with their visitors. After a decade characterized by iconic museum buildings and expensive permanent exhibitions and the subsequent decline of philanthropic support due to the downturn in the economy, museums are now looking hard at ways of making more value out of their existing assets. Back of House aims to explore this trend across at least three modes of implementation: the physical, the personal and the digital.

Themes and Threads

Architecture Inside Out
Over the last 50 years there has been a dramatic change in museum architecture. Long gone are the vaulted, naturally lit galleries of the early 20th Century and the ideals of symmetry, solid masonry walls, steep stairs and pillared portico entries. Modernism brought a disciplined rationality to buildings that were optimized for flexibility, flow and operational performance. Postmodernism was marked by what we might be called narrative architecture. These are buildings that are purpose-designed to a specific text and meant to convey a specific story. Now, at the culmination of a  museum building boom that lasted almost 20 years, there is a new trend emerging. In museums both recent and currently underway we are seeing an opening up of buildings, deconstructing the formality of the gallery, extensive use of glass and day-lighting, dramatic views both inside and beyond the walls of the museum, views into research areas, visible storage, study centers and high density collections displays, and a hybridization of traditional museum program or ‘nested’ programs where learning laboratories and other facilities are literally embedded within the gallery.  The Luce Foundation sponsored study centers at the Smithsonian, Metropolitan Museum or the Brooklyn Museum are examples of this approach. Another example might be the London Museum of Natural History’s new Darwin Centre­—a multistory, light-filled building attached to the original neo-gothic structure of this venerable museum, like a cocoon that opens to reveal the scientific research and collections functions of the museum to the visiting public.

Status of the Object
The second theme we will explore is the status of the physical object in museums.  While this will not be a class on materiality or material culture, we will explore the role of the museum collection as it relates to the function of the museum, conservation, interpretation, and exhibition. Recent publications such as Sherry Turkle’s Evocative Objects or historian Stephen Conn’s Do Museums Still Need Objects? explore the status of the analog object in the age that appears to favor the digital medium. The title of Conn’s book is striking. In fact it is almost alarming. Conn is a scholar and has spent a career rigorously mapping the changing topography of the museum as it responds to nuanced changes in society. The title is very direct and implies that an urgently needed, practical discussion will follow. The fact is that there are many, and perhaps even an increasing number of museums without objects. What is at stake in this trend?

Social Networks
The third theme concerns the advent of social networking applications and the integration of technology into the museum experience and the consequent “decline of the expert.” The ubiquity of social networking applications may be a symptom of society’s constant search for order and empathy that has been enabled and made visible by new technologies. At the very least, it reinforces the increasing importance we place in the definition of the Self as we seek to clarify and document our unique worldview, while at the same time atomizing into online micro-communities of like-minded individuals. We define ourselves by the connections we make in social space and the things we collect and give preference to. Museums have also traditionally facilitated this. The boundaries between traditional roles, responsibilities and authorities have shifted. We are now simultaneously content producers, curators and consumers. Museums are exploring ways to incorporate user-generated content and participatory experiences where the visitor becomes integral to the production of the experience. The scholar’s voice is just a starting point. In some cases it does not exist at all. The visitor’s voice joins a cacophony of others to form an infinite number of meanings where the project of interpretation is never finished. Nina Simon’s new book The Participatory Museum explores these ideas in depth and is sure to become a staple for museum professionals for the years to come. Other projects like steve.museum explores ways that social tagging can enhance the public assess and use of museum resources. What do these new social networking tools and digital assets provide to museums as they seek to communicate with our public? What does this mean for the role of the curator, scholarship and education in the museum?

Museum as Muse
Lastly, and more so than any architect or museum design professional, I am deeply motivated by a number of artists who actively use museum architecture, collections and processes as a site for their art. David Wilson’s LA-based Museum of Jurassic Technology; Ilya Kabakov’s immersive, and sometimes intentionally unfinished art gallery installations; Sophie Calle’s documentary approach utilizing photography and objects as evidence of a grand narrative; Andrea Fraser’s unauthorized, although seemingly ‘official’ museum tours; Mark Dion’s use of traditional archeological and forensic sciences and mock expeditions in unexpected places; filmmaker Peter Greenaway’s “100 Objects to Represent the World” and interactive room-sized talking painting “Wedding at Cana” at the last Venice Biennale; are just a few that come to mind. We will explore these works of art and see what they might teach us and ways of visually expressing the essential activities of the museum.

Pop(up) Art Museum on the Mall

Hirshhorn Museum Transformation by Diller Scofidio + Renfro Architects

This is a truly great project, a spectacular transformation of an already iconic museum building, bring it new life, it is conceptually clear, technically genius, brilliant that it can be performed annually like a circus coming to town. Washington D.C. needs more of this. Bring it on.

Ouroussoff’s review here.

Museum of Chinese in America Photos

The following are the photos from Museum of Chinese in America currently in New York Chinatown.

click the links above for photos

The Museum of Chinese in America is open  to the public Monday, 11am – 5pm; Thursday, 11am – 9pm; Friday, 11am – 5pm; Saturday & Sunday, 10am – 5pm, closed Tuesday & Wednesday

215 Centre Street, near Grand Street, Chinatown; (212) 619-4785 or mocanyc.org.